One of my main jobs as Senior Designer at K'NEX is to work up and construct a new look for the packaging. The old look of K'NEX packages had the logo in a red oval and a large red band on the right hand side of the front of the front panel (yeah, they had a LOT of red in the old look)
What's new:
• The Logo (still white) is more simple surrounded by a rectangle of black.
• A front "frame" with the Logo Masthead on top (with "Imagine•Build•Play" and silhouettes of all the parts on the masthead). A Green Bar on the left, a Red Bar on the bottom and a Yellow Bar on the right.
• In the center of the "frame" is a large "Hero Build" (the Hero Build is a highlight of what you can build inside)
A nice thing about coming up with a new look for all the packages is that we're making the style guide as we go along.
More pictures of packages and other stuff in the next few days.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment