Disney promotion. Inside marked boxes are these "wobblers". They're pretty sturdy stuff, and at 3" by 1.5" pretty damn big. The kicker is that there are 50 in the whole set!!!
I'm not looking to collect them but I wonder, what are the odds, how many boxes would it take before I would get a double? Here I have 5 out of 5. (oh and you'll notice that they include Pixar characters, though I don't think The Incredibles are in the group.)